Investor Relations

First Capital Investors works to provide your company with the most effective investor communication strategy possible. We develop an investor relations strategy to fit your company's needs, goals and budget. Our services go far beyond the traditional Investor Relations company as we not only understand the marketing side of the business, but we also understand the financial side as well. Through our unique blend of Capital Advisory and Investor Relations services, we are distinctly positioned to not only help you develop a well-financed, properly structured, publicly traded company, but also to deliver your company's story to the investing public, a story on which you worked countless hours to create.

Our Strategy

With the complexity of today's investment community, it is imperative to maintain a specific and detailed investor relations strategy. We attempt to uncover every opportunity to put your information in front of those investors who can help you achieve your specific goals.

Our team not only ensures that your company's information gets out to potential investors and financial professionals, we make sure that your information gets in front of the investors and financial professionals that are most likely to make a difference in your success. This includes not only U.S. based firms and investors, but international interests as well. Investors, both institutional and individual, are looking for opportunities from every corner of the globe - we make sure they get the opportunity to learn about your company as a potential investment.

When it comes to investors, it does not matter if it is to an individual analyst or a group of institutional money managers - financial presentations are an increasingly important element of a successful investor relations program. We work diligently to prepare speeches and the accompanying multi-media presentations that will have a maximum impact on your audience.

A key piece of our strategy is your company's relationship with financial analysts. We focus a great deal of our efforts on this relationship because financial analysts are the bridge between your company and the financial world. Brokers and individual investors rely on professional analysts to provide insight into companies that offer opportunities to increase wealth.

Financial analysts look at a variety of factors when evaluating publicly traded companies. We attempt to provide analysts with the necessary information that will allow for the proper positioning of your company in an effort to ensure that you are properly evaluated. One of the most common tools of evaluation is comparison to other companies in the same industry. Part of our strategy is to have your company positioned correctly from the very beginning. If you are positioned improperly within the investment community, it can have a negative impact on your overall strategy. Incorrect comparisons can lead to lower stock prices, low investor interest and other factors that reduce the quality of your efforts. Additionally, we always look to bring special attention to and highlight those areas where your company excels when compared to your competition.

We provide this in-depth analysis for you as part of our program, which not only saves you time and money, but gives you access to additional talent pools at a fraction of what it costs to outsource these services independently or to bring this talent on to your company's payroll.

Building your company's market visibility is only the first step on the way to a proper valuation. With the Internet providing investors with more readily available information than at any time in history, it is imperative to go past simply informing analysts and investors about your company and actually begin to educate them. A successful investor relations strategy will educate analysts and investors about many key functions of your business. It will assist analysts in setting realistic expectations about future growth. A well-designed strategy will help to minimize the impact of negative news that your company will eventually encounter. It will help to create credibility for your company's executives as Wall Street learns to trust the assessments of their judgment. The cyclical nature of business will undoubtedly lead to highs and lows within your company's normal cycle of business. A properly executed investor relations' strategy will help lessen the impact of negative news and accentuate the benefits of positive news for your company's stock.

Our Function Our firm assists clients in a number of important areas. One of the most important functions of our relationship is targeting, developing and maintaining relationships with and effectively communicating your company's story to Brokerage Houses, Influential Retail Brokers, Fund Managers, Accredited Investors, Institutional Money Managers, Research Analysts and others. First Capital Investors, Inc. provides you a turnkey approach to investor relations and marketing services through a multi-platform approach. The following is a list of the services included in our investor relations program:

Investor Communications

• We write and/or edit approved Press Releases to be disseminated via Market Wire (NASDAQ Preferred Partner).
• We assist you in developing quarterly and annual reports.
• We schedule, coordinate and execute Investor/Analyst Conference Calls via either a tele-conference or web-based platform to comply with Regulation FD. We utilize several services for this function to obtain the best prices and best coverage for you on an ongoing basis.
• We field incoming investor, analyst, reporter and other media calls. As your company grows, this becomes an increasingly valuable function.
• We conduct investor attitude surveys with analysts and institutional investors seeking feedback on the quality and consistency of your financial communications and disclosure practices. We ask for input as to how we can improve the service and act on those recommendations when appropriate.
• We conduct ownership analysis to determine who owns your shares and the geographic and investment characteristics of your ownership. We can then use this information as well as a peer group comparison to fine-tune your strategy.

Stock Awareness

• We disseminate company financial data to the public through approved channels.
• We maintain a Corporate Report Card - A corporate fact sheet available to all interested parties. Additionally, we will provide you with copies of this report to include in brochures and other printed material for an effective presentation.
• We maintain Executive Management Profiles on key corporate management. These profiles are maintained and positioned on our website with links from the Corporate Report Card for interested parties.
• We develop research analyst relationships who may choose to cover your stock.
• We send due diligence packages to investment bankers that we have used in the past and also to brokers, their larger investors and analysts upon request.

Corporate Branding & Promotion

• We help you develop speeches and other material that will be presented to analysts and investors. Our experience in the investment arena helps you avoid costly mistakes and helps you present your company in the best light possible.
• Your company maintains an advertising presence on our website. Our website host maintains a 99% uptime guarantee.
• We provide desktop publishing of corporate profiles, reports and updates as needed.
• We encourage and promote corporate identification, (i.e. hats, shirts, mouse pads, etc.). The client pays for the actual product costs and we manage the development, ordering and distribution.

Action Plan Occasionally a client wants to know, "What constitutes an occasion for a news release?" We believe that as more news becomes publicly available about your company, more people will become interested in the business and will look to consider possible investment opportunities. The following list is a sampling of reasons for a press release:

• Name Change
• Symbol Change
• Merger or Acquisition
• Change of Trading Venue
• Quarter/Annual Financial Results
• Financial Guidance
• Announcement of Conference Call
• Declaration of Dividend
• Patent Issues
• Response to Analyst Reports
• Change in Board Members
• Labor Disputes or Settlements
• Award of Significant Contract
• Reaching a Business Milestone
• Change in Accounting Firm
• New Product or Service
• Significant Personnel Hire
• Status Report of Large Project
• New Plant or Facility
• Company Receives an Award of Distinction
• Newsworthy issues facing the company