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New York City, NY - September 30, 2008 - OPTIMIZERx Corp. (OTCPK: OPRX), and S&H Digital, the Interactive division of Sudler and Hennessey of WPP healthcare communications agency (NASDAQ: WPPGY), announced today their plans to enter into an exclusive relationship to create, market and manage customized patient adherence programs for leading prescription and healthcare brands through the launch of ADHERxE™.
ADHERxE™ provides a turn-key platform to build powerful compliance programs that allow brands to engage, monitor and support patients each month to help them maintain their therapy. In addition to providing access to educational support, ADHERxE™ programs allows patients to activate monthly co-pay coupons in exchange for entering a branded Relationship Marketing ("RM") program. An important component of the RM program is completion of a survey to determine the patient's treatment status.
From there, patients are re-engaged through emails, follow-up reminders and other programs based on their survey results to help them better comply with their prescribed therapy. The program and monthly offers are jointly designed, hosted and managed by OPTIMIZERx and S&H Digital. Content and creative is developed and managed by S&H Digital, leveraging the agency's expertise in online pharmaceutical marketing and regulatory compliance. Promotion of the program is integrated within OPTIMIZERx.com and its vast affiliate network, while redemptions of monthly co-pay coupons are accessible in a network of over 60,000 pharmacies.
"Our partnership with Sudler & Hennessey allows brands to have one place to go to create powerful and engaging support programs that truly help patients comply to their important chronic therapies," stated David Harrell, CEO of OPTIMIZERx Corp.
"This is an exciting opportunity that fulfils a big healthcare need of finding ways to increase patient compliance. We are excited to partner on the launch of ADHERxE™, and integrate our creative design services and healthcare experience within this powerful platform. We can now offer brands a unique way to engage and support patients each month and help improve patient outcomes," stated Robert Palmer, Managing Partner of S&H Digital.
About OPTIMIZERx Corporation:
OPTIMIZERx provides unique platforms to help patients better afford and comply to their medicines and healthcare products, while offering pharmaceutical and healthcare companies effective ways to expand patient awareness, access and adherence to their brands. The Company's web-based consumer information and patient support website, www.OPTIMIZERx.com, and its permanent subscriber base, continues to grow each month and is quickly becoming the preferred way to access branded prescription savings and support programs. Additionally, OPTIMIZERx has integrated and developed peripheral offerings and capabilities, most obviously the newly launched OFFERx™ offer management system and ADHERxE™ to allow more brands to participate in promoting a new trial or co-pay program, as well as sophisticated online behavioural re-targeting and database marketing of brand-name pharmaceuticals, OTC medications, medical devices, and healthcare services.
About S&H Digital:
S&H Digital is a full-service digital agency with capabilities in account management and creative services; strategy and research; Web development technology; search engine marketing and online media; email and database marketing; reporting and analytics; and staying ahead of the curve on emerging technologies. Specializing in the health and wellness categories, with an emphasis on pharmaceutical marketing, S&H Digital has deep experience in Direct to Patient, Direct to Consumer, and professional online marketing. As a member of the Sudler & Hennessey global network, S&H Digital ensures a tightly integrated strategic approach that supports the full spectrum of commercial interests of the brand.
'SAFE HARBOR'
This press release contains forward-looking statements within the definition of Section 27A of the Securities Act of 1933, as amended and such section 21E of the Securities Act of 1934, amended. These forward-looking statements should not be used to make an investment decision. The words 'estimate,' 'possible' and 'seeking' and similar expressions identify forward-looking statements, which speak only as to the date the statement was made. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether because of new information, future events, or otherwise. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted, or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking statements. The risks and uncertainties to which forward-looking statements are subject include, but are not limited to, the effect of government regulation, competition and other material risks.
Contact:
Investor Relations
First Capital Investors, Inc.
www.firstcapitalinvestors.com
321-221-2910
Source: OPTIMIZERx Corporation
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